Wednesday, 24 June 2015
Case Study Points
You need to find a UK film that is currently in production and due to be released soon. That way you can track the marketing and distribution campaign as it happens.
Look at the websites of the following companies to help you;
Working Title
Vertigo
Film 4 Productions
Please create a powerpoint to cover the following points
production, distribution, marketing and exchange
(as much as you can find out, not all of this info will be in the public domain)
Production: where did the finance come from?
What production companies have been involved?
What else have they produced?
Cast and crew: what else have they been involved in? Have they been UK based?
Distribution
Who is the distribution company, who are they owned by, what else have they promoted?
How much money have they spent?
Marketing: who is promoting the film, what techniques have they used?
To what extent have they used digital technology in this ? facebook, TV promotions, radio, magazines, what else???
Audience.
What audiences have they targeted, how can you tell?
Is it above the line or below the line marketing?
Exchange.
Where is this film being screened?
What sort of exhibition? Blanket? targeted?
What sort of cinemas is it screened at?
What does this tell us about the audience?
when you have completed it upload it to the edmodo site here
Look at the websites of the following companies to help you;
Working Title
Vertigo
Film 4 Productions
Please create a powerpoint to cover the following points
production, distribution, marketing and exchange
(as much as you can find out, not all of this info will be in the public domain)
Production: where did the finance come from?
What production companies have been involved?
What else have they produced?
Cast and crew: what else have they been involved in? Have they been UK based?
Distribution
Who is the distribution company, who are they owned by, what else have they promoted?
How much money have they spent?
Marketing: who is promoting the film, what techniques have they used?
To what extent have they used digital technology in this ? facebook, TV promotions, radio, magazines, what else???
Audience.
What audiences have they targeted, how can you tell?
Is it above the line or below the line marketing?
Exchange.
Where is this film being screened?
What sort of exhibition? Blanket? targeted?
What sort of cinemas is it screened at?
What does this tell us about the audience?
when you have completed it upload it to the edmodo site here
Things to do over the summer
1. Join our Edmodo site using this code j2z9rb.
Vote on which practical you would like to do, film, print or radio.
2. Start a case study on a new British film that will be coming out around Christmas.
3. Watch TV Drama considering how the characters are represented.
Have a look at this You Tube channel for useful examples
4. Follow shsgmedia on twitter for up to date examples from media theorists
Vote on which practical you would like to do, film, print or radio.
2. Start a case study on a new British film that will be coming out around Christmas.
3. Watch TV Drama considering how the characters are represented.
Have a look at this You Tube channel for useful examples
4. Follow shsgmedia on twitter for up to date examples from media theorists
Course outline
The course
There is a mix of theoretical and practical work
•Based on a consultation with industry media experts
G321: Foundation Portfolio in Media- coursework kept on a blog. See here for examples.
This is a coursework unit where candidates produce a media artefact from a series of briefs. This process involves progression from a pre-production, preliminary exercise to a more fully realised piece. The briefs offered are: print, video, audio and website.
Candidates present their research and planning in either paper-based or digital format and do an evaluation in digital format, based on seven required prompt questions.
You can choose from;
Print
Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.
Main task: the front page, contents and double page spread of a new music magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style). Maximum four members to a group.
All images and text used must be original, produced by the candidate(s), minimum of FOUR images per candidate.
Video
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group.
Audio
Preliminary exercise: the introductory music/jingle for a show on the radio with a presenter introducing and greeting their guest (who must respond) and playing an archive sound clip relating to the guest (approximately 30-40 seconds duration in total). This exercise is to demonstrate understanding of sound editing and mixing and conventions of radio.
Main task: A five minute news bulletin (local radio) to include title music, presenter, specialist reporters, OBs, recorded interview, a vox pop and appropriate sound fx and structure.
All audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group.
G322: Key Media Concepts (TV Drama) One two hour exam, two sections.
Click here for links
Textual Analysis and Representation.
In Section A, candidates answer questions on an unseen moving image extract that is then linked to some aspect of the representation within the sequence.
Institutions and Audiences
In Section B, candidates study the British Film Industry
Click here for link
The aims of this course is to;
• enhance candidates enjoyment and appreciation of the media and its role in their daily lives;
• develop critical understanding of the media through engagement with media products and concepts and through the creative application of practical skills;
• explore production processes, technologies and contexts;
• become independent in research skills and their application.
There is a mix of theoretical and practical work
•Based on a consultation with industry media experts
G321: Foundation Portfolio in Media- coursework kept on a blog. See here for examples.
This is a coursework unit where candidates produce a media artefact from a series of briefs. This process involves progression from a pre-production, preliminary exercise to a more fully realised piece. The briefs offered are: print, video, audio and website.
Candidates present their research and planning in either paper-based or digital format and do an evaluation in digital format, based on seven required prompt questions.
You can choose from;
Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.
Main task: the front page, contents and double page spread of a new music magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style). Maximum four members to a group.
All images and text used must be original, produced by the candidate(s), minimum of FOUR images per candidate.
Video
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group.
Audio
Preliminary exercise: the introductory music/jingle for a show on the radio with a presenter introducing and greeting their guest (who must respond) and playing an archive sound clip relating to the guest (approximately 30-40 seconds duration in total). This exercise is to demonstrate understanding of sound editing and mixing and conventions of radio.
Main task: A five minute news bulletin (local radio) to include title music, presenter, specialist reporters, OBs, recorded interview, a vox pop and appropriate sound fx and structure.
All audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group.
G322: Key Media Concepts (TV Drama) One two hour exam, two sections.
Click here for links
Textual Analysis and Representation.
In Section A, candidates answer questions on an unseen moving image extract that is then linked to some aspect of the representation within the sequence.
Institutions and Audiences
In Section B, candidates study the British Film Industry
Click here for link
The aims of this course is to;
• enhance candidates enjoyment and appreciation of the media and its role in their daily lives;
• develop critical understanding of the media through engagement with media products and concepts and through the creative application of practical skills;
• explore production processes, technologies and contexts;
• become independent in research skills and their application.
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