Case Study Points

You need to find a UK film that is currently in production and due to be released soon. That way you can track the marketing and distribution campaign as it happens.

Look at the websites of the following companies to help you;

Working Title
Vertigo
Film 4 Productions

Please create a powerpoint to cover the following points


production, distribution, marketing and exchange

(as much as you can find out, not all of this info will be in the public domain)

Production: where did the finance come from?
What production companies have been involved?
What else have they produced?
Cast and crew: what else have they been involved in? Have they been UK based?

Distribution
Who is the distribution company, who are they owned by, what else have they promoted?
How much money have they spent?

Marketing: who is promoting the film, what techniques have they used?
To what extent have they used digital technology in this ? facebook, TV promotions, radio, magazines, what else???

Audience.
What audiences have they targeted, how can you tell?
Is it above the line or below the line marketing?

Exchange.
Where is this film being screened?
What sort of exhibition? Blanket? targeted?
What sort of cinemas is it screened at?
What does this tell us about the audience?

when you have completed it upload it to the edmodo site here