How to research music magazines

You will find lots of information on the advertising sites of institutions who refer to their magazines as 'brands. Bauer for example will actually provide potential advertisers with a plethora of information which is exactly what you need for your research.

Click here for Kerrang

You will find it helpful to create a 'brand identity' similar to this for your own product.

Remember this information is designed for potential advertisers so you may have to search a little for it.

You can also see how magazines and brands refer to their target audiences.
For example here

You can even download their media packs for magazines. See here for Q magazine
You will be able to access this kind of information which is invaluable to you.


You can also see examples of audience profiles that you will be expected to create

Mixmag media pack